The 2023-2026 WCT Strategic Plan results from the efforts and insight of staff and board members at WCT, as well as previously collected community feedback, including theatre, arts sector, and community leaders. Through conversations, workshops, and surveys, this plan reflects on the environment and perspectives surrounding WCT. The foundations for this Strategic Plan reflect Western Canada Theatre’s drive to excel and expand opportunities to ensure our ongoing contribution to the arts and culture sector in our region and across the country. This strategy will implement the essential changes needed inside WCT to deepen cultural imprint in Kamloops and beyond. This strategic plan advances WCT’s vision, mission, and values. This strategic ‘roadmap’ will help focus the work of the organization around priorities and guide decision-making for WCT.